Questions Every Smart Brand Should Ask
Before Hiring An Agency

We are a performance marketing agency specialising in Google Ads, Meta Ads, and full-funnel strategy for B2B and D2C brands. Every campaign we build is tied directly to revenue outcomes — not just platform impressions or dashboard screenshots.

Both co-founders — Dishant (Google Ads & Strategy) and Neel (Meta Ads & Creative) — manage every client account directly. We do not hand off accounts to juniors, interns, or account managers — ever.

We work with 50+ brands across India and internationally. We intentionally limit client numbers to ensure full founder-level attention — quality of execution matters more than volume of accounts.

Deep experience across D2C ecommerce, real estate lead generation, EdTech, healthcare, finance, jewellery, fashion, and B2B manufacturing — spanning metro cities and Tier 2/3 Indian markets with tailored approaches for each.

We are performance-first — every service connects back to measurable revenue. We cover paid ads, creative strategy, funnel architecture, server-side tracking, and landing page CRO as a connected system — not isolated services.

Yes. We have detailed case studies — including 5.8x ROAS for a D2C apparel brand and 52% CPL reduction for a B2B fintech client. We share these directly during audit calls and on our case studies page.

Yes, we are a registered business operating out of Surat, Gujarat. We issue proper GST-compliant invoices and maintain full financial compliance for all client engagements and payments.

Yes. We have deep knowledge of Indian consumer psychology, Tier 2/3 city behaviour, regional language creative, festival seasonality cycles, and INR budget optimisation — built from years of managing campaigns across the Indian market.

We operate as a lean, founder-led team with specialist collaborators for production and design. Your account is always managed by the founders — no bloated agency layers between strategy and execution.

Yes. We work with clients across India and internationally. All communication is managed via WhatsApp, Slack, and Loom — timezone differences do not affect our delivery quality or reporting cadence.

Book a free 30-minute Growth Audit call via our website. We'll diagnose your current setup, identify your top revenue leaks, and tell you honestly whether we are the right fit — no pressure, no pitch fluff.

We review your active ad accounts, tracking health, creative performance, and funnel gaps live on the call. You receive a clear diagnosis of your top 3 revenue leaks and a custom CAC scorecard — zero sales pitch, pure analysis.

Onboarding takes 7–14 days covering full account audit, tracking infrastructure setup, campaign architecture build, and first creative brief. We aim to have initial campaigns live by Day 14 of signing.

We need ad account access, your website URL, any historical campaign data available, business goals (CAC targets, margins, LTV estimates), and existing creative assets if any. We guide you through every step of the access process.

No separate setup fee. The full onboarding process — audit, tracking implementation, campaign architecture, and creative briefing — is included within your monthly retainer from Day 1.

We start with a full account audit to assess what is working, what is wasting budget, and what needs rebuilding from scratch. We never blindly take over — diagnosis comes before any optimisation action.

Yes. We have onboarded brands from absolute zero — no campaigns, no pixel data, no creative history. We build the entire foundation correctly from Day 1 including tracking infrastructure, funnel design, and creative strategy.

We don't gate by business size, but we do require a minimum monthly ad budget and clear product-market fit. If your current stage is not ready for scaling, we will tell you honestly during the audit call rather than take your money.

We operate on a monthly retainer model. The retainer covers full account management, strategy, creative direction, reporting, and tracking — scope and fee are determined transparently during the onboarding call.

We recommend a minimum of ₹50,000/month for Meta Ads and ₹40,000/month for Google Ads. Below these thresholds, the platform algorithms don't receive enough data signals to optimise efficiently and deliver strong ROI.

Our primary structure is a fixed monthly retainer. For higher-spend accounts, we may include a performance-based component — all fee structures are discussed and agreed upon transparently before signing.

Zero hidden fees. Our retainer covers management, strategy, tracking, and reporting. Third-party tool costs like Stape.io server-side tracking are disclosed upfront during the audit — no surprises on your invoice.

Yes. We help plan data-driven budget increases based on performance signals and seasonal demand. Scaling decisions are always tied to your unit economics — we never recommend increasing spend if the margins don't support it.

We analyse your CAC targets, average order value, and contribution margins to build a realistic budget model before deploying a single rupee. No guesswork — every budget recommendation is backed by unit economic logic.

For D2C brands, ₹1–1.5L/month is our recommended starting point on Meta. This funds proper creative testing (3–5 hook variants) and allows retargeting audiences to build to meaningful scale within 30–45 days.

₹50–75K/month is our recommended starting range for Google Search lead generation. This covers high-intent keyword coverage without spreading budget too thin across too many campaigns simultaneously.

Fully commission-based models misalign incentives — agencies chase spend, not profit. We don't do that. We offer performance bonuses in select cases after a baseline retainer is established and results are proven.

We advise startups but are honest about what's achievable with constrained budgets. If your budget is too low for platform algorithms to optimise efficiently, we'll tell you directly — not take your money and deliver poor results.

We run Search, Shopping, Performance Max (PMax), YouTube, and Display campaigns — selecting the right mix based on your funnel stage, industry, and conversion objectives. No one-size-fits-all structures.

We use a Branded / Non-Branded / Competitor / Category separation architecture. Each campaign has tightly themed ad groups with 3–5 high-intent keywords and dedicated, message-matched landing pages per group.

Yes. We run PMax with tightly controlled asset groups, defined audience signals, and brand exclusion lists to prevent PMax from cannibalising branded search traffic and artificially inflating reported ROAS.

We build a 500–800+ negative keyword master list at launch and refine it weekly from search term reports. This discipline alone typically reduces wasted spend by 20–40% within the first 30 days of management.

Yes. We structure Shopping campaigns using a priority-tiered system — High/Medium/Low — to control budget allocation across product categories and ensure your best-margin SKUs receive maximum visibility at the right CPC.

We start on Maximise Conversions to build algorithm data, then shift to Target CPA or Target ROAS once 30–50 conversions per campaign are recorded in a 30-day window. Forcing smart bidding without sufficient data destroys performance.

Through tightly themed ad groups with strong keyword-to-headline relevance, direct-response RSA copy with proven CTR, and landing pages that deliver exactly what the search query promises — all three Quality Score pillars addressed simultaneously.

Yes. We run In-Stream and Video Action campaigns for TOFU awareness and product consideration stages. View-through attribution is mapped in GA4 to understand YouTube's true contribution to the full conversion path.

We implement Google Enhanced Conversions, GA4 server-side event tracking, and import key GA4 goals back into Google Ads for cross-verified attribution — going well beyond the standard browser-based conversion tag alone.

We strictly separate branded and non-branded campaigns with independent budgets and bidding strategies. This prevents non-branded CPCs from inflating and keeps ROAS data clean and accurate for real decision-making.

We work across Reels (primary), single image, carousel, collection, and Stories formats. Format selection is driven by funnel stage — Reels for TOFU/MOFU cold reach, direct-response creatives for BOFU retargeting conversion.

We implement Meta CAPI via Stape.io server-side tracking as standard on every account. This recovers 40–60% of browser pixel signal degraded by iOS tracking restrictions, lifting EMQ scores to 85–92% consistently.

CAPI is a server-to-server data connection that bypasses browser tracking blockages from iOS privacy updates and ad blockers. Without it, Meta's algorithm operates on incomplete signal data — leading to poor audience targeting and wasted ad spend.

We use an IBO/CBO hybrid structure — separating cold prospecting, warm lookalike, website retargeting, and customer list audiences into distinct campaigns. This gives budget control and prevents audience cannibalisation across funnel stages.

We brief and test 3–5 hook variants per creative concept. Across a typical month, we produce and launch 8–15 individual ad variations depending on budget level, vertical, and the speed of creative fatigue in your audience.

We test against three hook categories — Friction Point (pain identification), Future Transformation (desire outcome), and Social Proof (trust evidence). Each concept generates multiple first-3-second variants before full creative production begins.

We scale using horizontal duplication (new ad sets with controlled budget increases) and vertical CBO budget scaling — always monitoring CPM trends, audience frequency, and ROAS simultaneously to prevent scaling into declining returns.

Yes. Reels are our primary format for cold audience reach. We script and brief UGC-style Reels with native, scroll-stopping hooks — targeting thumb-stop rates above 30% as our baseline before deciding to scale any creative.

We retarget using layered intent signals — video view audiences (25%/50%/75%), website visitor windows (7/14/30-day), Instagram engagers, and cart abandoners — each receiving progressively stronger messaging matched to their intent level.

We combine audience precision, strong value-exchange lead magnets, CTA optimisation, and instant form vs. landing page split testing. Our average CPL reduction across lead generation verticals is 38% within the first 60 days.

Yes — we handle full creative strategy including copy, hook scripting, visual brief creation, and performance analysis. We do not rely on clients to supply finished creative — we build the brief from data and consumer psychology frameworks.

We start with a Jobs-to-be-Done analysis to map real customer motivations, then build creative angles across pain identification, desire amplification, and social proof frameworks — all grounded in your actual customer language, not generic templates.

We track frequency, rising CPMs, and declining thumbstop rates as early fatigue signals — rotating hook variants or launching new concepts before ROAS starts dropping. We act on leading indicators, not lagging symptoms.

Yes. We script and brief UGC-style Reels that feel native to the feed — authentic, direct-to-camera, problem-solution structured. These typically outperform polished brand videos significantly in D2C conversion campaigns.

We track thumbstop rate (3-second video view %), hook rate, hold rate, link CTR, landing page CVR, and blended ROAS per creative. This gives a full funnel view of each ad's real contribution — not just its surface-level click performance.

We provide creative strategy, scripts, and detailed production briefs. For the actual video production, we either direct your in-house team or connect you with our trusted content production collaborators depending on your setup.

Absolutely. We adapt your existing brand assets into high-converting ad formats while maintaining brand consistency. We also clearly identify gaps where fresh creative angles are needed for performance improvement.

We use a Clear Signal Protocol — if a creative hasn't crossed a defined CPL/CPA threshold by Day 7 with 1,000+ impressions, it gets paused. Winning creatives get budget scaled within the same testing cycle to maximise learning velocity.

Server-side tracking sends conversion data directly from your server to ad platforms — bypassing ad blockers, iOS privacy restrictions, and browser limitations that degrade standard pixel accuracy by 40–60%. Campaigns running on broken data cannot optimise efficiently.

Yes. GA4 setup is standard for every client — including event configuration, conversion goals, Enhanced Measurement, cross-platform attribution, and Looker Studio dashboard integration. Clean data infrastructure is non-negotiable before we run a single campaign.

EMQ (Event Match Quality) measures how well your conversion events match real Meta user profiles for targeting accuracy. A score below 6.0 means poor algorithm signal. We consistently target 8.5+ after CAPI implementation — it directly impacts your CPL.

We set up offline conversion import APIs, WhatsApp lead CRM integrations, and manual upload protocols — ensuring offline sales and WhatsApp enquiries are attributed back to the exact campaign and ad set that generated them.

Yes. Stape.io is our standard server-side tracking infrastructure for Meta CAPI on every new client account. It replaces degraded browser pixel signal with accurate server-level data — implemented at launch, not as an afterthought when performance drops.

MER is total revenue divided by total ad spend across all channels — giving you a true blended performance picture without platform-specific attribution bias. It's the only metric that shows what your marketing is actually worth to your business.

We use GA4 as the attribution anchor with data-driven modelling, supplemented by UTM parameter architecture, Google Enhanced Conversions, and Meta CAPI — cross-referencing platform data against real business revenue to identify attribution discrepancies.

Yes. Every client gets a Looker Studio dashboard tracking real-time spend, conversions, ROAS, CPL, CAC, and MER — updated daily and accessible 24/7 without needing to log into ad platforms or wait for a monthly report email.

It is a structured system where TOFU ads build cold audience awareness, MOFU ads nurture consideration, and BOFU ads convert warm, high-intent audiences. Every rupee is allocated with a specific stage objective — never scattered randomly across campaigns.

We segment by funnel stage (cold/warm/hot), intent signal (click, page view, cart abandon), and demographic profile — ensuring each audience receives messaging matched precisely to where they are in their purchase decision journey.

We audit existing landing pages and provide detailed CRO recommendations — headline testing, CTA placement, form friction reduction, and social proof positioning. Implementation is done in collaboration with your dev team using our specifications.

Through audience refinement, creative hook testing, landing page CVR improvements, negative keyword expansion, and match type discipline. Our average CPL reduction is 38% across lead generation verticals within the first 60 days of management.

We retarget on intent signals — website visitor windows (7/14/30-day), video viewers, cart abandoners, and email list matches — with progressively stronger urgency and social proof messaging as each audience's purchase intent increases.

We advise on and help architect lifecycle automation sequences integrated with your paid ad funnels — covering welcome flows, cart abandonment, post-purchase LTV maximisation, and lead nurture sequences that reduce dependence on cold ad spend.

We layer intent-matched Google Search with LinkedIn-informed Meta audiences, MOFU lead magnets (guides, calculators, webinars), and direct BOFU scheduling routes — building a qualified pipeline that filters out low-intent noise before it reaches your sales team.

We test one variable at a time — headline, offer, CTA, or landing page element — with statistically sufficient traffic before declaring a winner. Tests run alongside live campaigns so learning velocity doesn't come at the cost of current performance.

We follow a structured scaling ladder: prove unit economics at ₹50K/month, build creative testing systems at ₹1–2L, then scale aggressively only when CPP and ROAS have been stable across three consecutive weeks of data — never guessing your way to scale.

Through post-purchase retargeting sequences, cross-sell and upsell dynamic ads, email lifecycle automation, and loyalty-trigger creative — systematically turning first-time buyers into repeat purchasers who dramatically lower your overall CAC over time.

ROAS varies by vertical, margins, and funnel maturity — our portfolio average is 4.8x blended. New accounts typically approach target ROAS within 45–90 days once tracking, creative testing, and campaign structure are properly established.

Initial data signals appear in Week 1. Structural improvements are clearly visible by Week 4. Full funnel optimisation and scaling confidence typically solidifies between Days 45–90 depending on budget, creative testing velocity, and vertical.

We diagnose root cause — tracking failure, creative fatigue, audience saturation, landing page drop-off, or structural issue — and respond with a clear action plan within 48–72 hours. We never let a campaign bleed without an identified intervention.

No ethical agency can guarantee specific ROAS — product, pricing, market demand, and seasonality all affect outcomes beyond ad management. We guarantee our methodology, execution quality, and responsiveness. Our case study track record speaks to what we actually deliver.

Our average CPL reduction is 38% across lead generation verticals within the first 90 days — achieved through search restructure, audience refinement, creative hook optimisation, and landing page conversion improvements working in combination.

We define success through CAC, CAC:LTV ratio (target 1:3 or better), MER, month-over-month revenue growth, and contribution margin — the metrics that actually reflect whether your business is growing profitably, not just what the ad platform dashboard shows.

CAC (Cost per Acquired Customer) is total marketing spend divided by new customers. We reduce it by improving creative quality scores, refining targeting precision, increasing landing page CVR, and optimising the full post-click experience — not just the ad.

We cross-reference platform data with GA4, Shopify/CRM revenue, and your actual business financials. MER (blended spend-to-revenue) is our north star because it captures what's happening across all channels — not the inflated ROAS any single platform claims.

A minimum 1:3 ratio (LTV at least 3x your CAC) is the threshold for sustainable scaling. We audit your unit economics before recommending any budget increase — no point scaling ad spend if the economics don't support profitable growth.

We pre-plan creative calendars and budget strategies for Diwali, Navratri, Holi, and financial year-end cycles. Festival CPMs spike significantly — we counter with early audience building 4–6 weeks ahead of peak demand to lock in audiences at lower costs.

We send weekly performance reports every Monday for the previous 7-day period. Monthly deep-dive reports are delivered within 3 business days of month-end — always business-impact focused, never just metric screenshots or vanity numbers.

Spend vs. budget pacing, ROAS, CPL/CPA, conversion volume, creative performance breakdown, key optimisations made during the week, and the next 7-day action plan. Every report ends with what we are doing next — not just what happened.

Yes. Every client gets a Looker Studio dashboard with real-time campaign data — spend, ROAS, CAC, CPL, and revenue — updated daily and accessible 24/7 without needing to log into ad platforms or request a data pull from us.

We notify you proactively before making significant structural changes — never operate silently. Routine optimisations are documented in weekly reports. For emergency interventions, we act first and communicate the reason within the same day.

WhatsApp for quick updates and urgent communications, Slack for structured project threads, and Loom video walkthroughs for detailed report explanations and campaign change rationale. You always have direct access to both co-founders.

Yes. Every month-end we hold a strategic review call covering performance trends, market changes, budget reallocation recommendations, and the next month's creative and testing roadmap — so you always know exactly where things stand and what's coming next.

Yes — always. Direct access to Dishant and Neel is a non-negotiable part of our working model. We do not route client communication through account managers, support tickets, or any intermediary layer.

Standard queries are responded to within 2–4 hours during business hours. For account emergencies — campaign pauses, billing issues, tracking failures — we respond within 1 hour and action immediately without waiting for a scheduled call.

No. We operate on month-to-month rolling retainers. Client retention is built through results — not contractual lock-in. You stay because we consistently deliver, and we're confident enough in our work to not need a forced commitment.

We require 30 days written notice. This allows for a clean transition, proper handoff documentation, and campaign continuity without abrupt disruption to your ad account's algorithmic learning or active retargeting audiences.

Always. Your ad accounts, creative assets, landing pages, pixel data, and audience lists remain 100% yours from Day 1. We never hold accounts hostage — the infrastructure you build with us belongs entirely to your business.

Yes. We sign mutual NDAs before any campaign-sensitive information is shared. Client confidentiality is taken seriously — we never discuss specific client data, strategies, or performance metrics without explicit written permission.

Yes. We accommodate planned pauses for product launches, inventory issues, or seasonal breaks with advance notice. Retainer terms during pauses are discussed transparently on a case-by-case basis — no rigid penalty structures.

You receive full campaign data, audience lists, creative assets, tracking documentation, campaign structure notes, and a strategic handoff package within 7 business days of the end date — so your next partner starts with full context, not a blank slate.

We don't offer free trials, but the free Growth Audit gives you a clear view of our strategic thinking before any financial commitment. Many clients say the audit alone was worth more than what other agencies charge for a month of management.

Month-to-month retainers, full account ownership, direct founder access, data transparency, and a performance-first philosophy that prioritises your revenue over our reporting — these are the structural guarantees that make the decision straightforward.