We Don't Run Ads.
We Build Growth Machines.
Profit Niti is a Surat-based performance marketing agency built by two marketers who got tired of agencies that optimise for dashboards instead of revenue. We combine Google Ads precision, Meta Ads creativity, and full-funnel strategy to scale brands that actually deserve to win.
Built In Surat. Trusted Worldwide.
Before Profit Niti, Dishant and Neel worked inside brands โ watching agencies report on vanity metrics while real revenue bled. CPMs climbed, CPLs spirals, and nobody could explain why the business wasn't growing despite "great" ROAS numbers.
So we built the kind of agency we always wished we could hire. One that connects every ad rupee directly to business outcomes โ CAC, LTV, MER, and actual revenue. Not dashboard screenshots.
View Our Solutions โHow We Think About Marketing, Business & Growth
Eight operating principles that guide every campaign, every decision, and every client relationship.
Business First, Ads Second
We understand your margins, LTV, and CAC targets before building a single campaign. Marketing is a lever โ not a magic trick.
Performance Over ROAS
Platform ROAS can be gamed. We track MER, CAC:LTV, and actual month-over-month revenue โ numbers that show up in your bank account.
Always Testing
Every hypothesis has a framework. 3โ5 hooks per creative concept, a clear success metric, and a winner-scaling protocol.
Data Integrity First
iOS14+ degraded browser pixels by 40โ60%. We don't run campaigns on broken data. Server-side tracking is included, not optional.
Creative Is The Lever
Targeting is commoditised. Creative differentiation is the last sustainable edge in paid media. We invest heavily in creative strategy.
Radical Transparency
You get our real numbers, honest assessments, and a clear action plan โ even when the truth is uncomfortable to share.
Conversion Rate Optimization
Driving traffic means nothing if your landing page leaks money. We continuously run structured A/B tests to optimize your on-site conversion architecture.
Long-Term Value Scaling
True profit is unlocked on the second purchase. We design strategic lifecycle flows, dynamic email architectures, and cross-sell retargeting layers.
Real-Time Performance Dashboards
Meet The Co-Founders
A rare combination โ one built for search and strategy, one built for social and storytelling. Together, they cover the full performance marketing spectrum. No junior handoffs. Ever.
Dishant Bhatt
Dishant leads agency strategy, Google Ads campaign architecture, and brand positioning. With 3+ years managing โน3Cr+ in Google Ads spend, he designs the full-funnel framework, tracking infrastructure, and GTM strategy for every client account.
Neel Patel
Neel owns Meta Ads strategy, creative direction, and audience research. Managing โน2Cr+ in Meta spend, he specialises in D2C brands, UGC-style Reels, and direct-response ad systems that stop the scroll and drive measurable conversions.
How We Work โ The 5-Stage Roadmap
Click each stage to see exactly how we build and scale your performance marketing system.
๐ Discovery & Account Audit
We forensically audit your current setup โ every campaign, creative, and tracking implementation.
- Full ad account audit โ structure, spend efficiency, wasted budget
- Tracking health check โ pixel, CAPI, GA4 attribution
- Competitor intelligence snapshot via Meta Ad Library + SEMrush
- Business briefing: CAC targets, margins, LTV analysis
๐บ๏ธ Strategy & Positioning
We build your complete performance marketing strategy before a single rupee is spent.
- STP framework: Segmentation, Targeting, Positioning document
- Full-funnel audience map โ TOFU cold to BOFU retargeting
- Creative brief: angles, hooks, formats per stage
- Campaign architecture, bid strategy, budget allocation plan
๐ Launch & Structured Testing
We launch with a structured testing protocol. One variable at a time. Clear success criteria.
- Campaign launch across Meta and/or Google per strategy
- 3โ5 creative hooks per concept tested simultaneously
- Audience split testing โ cold vs warm, interest vs behavioural
- Landing page A/B testing with heatmap setup
โก Continuous Optimisation
Winners scale. Losers pause. Budget flows to what works โ every single week.
- Weekly bid, budget & audience optimisation cycle
- Creative fatigue monitoring + refresh protocol
- Landing page CRO from heatmap data
- Negative keyword expansion + audience exclusion lists
๐ Scale & Report
Once the system is profitable and predictable, we scale โ horizontal and vertical.
- Horizontal scaling: new segments, platforms, creatives
- Vertical scaling: budget increase with controlled ROAS floor
- Monthly MER + attribution report beyond platform numbers
- Quarterly business review + next-quarter growth roadmap
B2B Pipeline Engineering
We build lead generation funnels that filter out low-intent traffic and secure predictable pipelines for high-ticket services. Every stage is designed to qualify before it converts.
- Intent-matched Google Search queries capturing active buyers
- LinkedIn-informed Meta audiences for B2B decision makers
- Value-exchange MOFU assets โ guides, webinars, calculators
- Direct scheduling BOFU with CRM integration
B2C Velocity & D2C Monetisation
For direct-to-consumer brands, we create automated purchase paths that turn first-time clicks into return buyers while protecting clear profit margins.
- UGC-style Reels with 3โ5 hook variants per concept
- Product-specific retargeting with dynamic creative
- Abandoned cart sequences with urgency triggers
- Lifetime value upsell and cross-sell flows
How We Engineer Ads That Convert
The Friction Point Hook
Isolating and calling out the specific user frustration in the first 3 seconds of ad playback to stop the scroll and create immediate relevance.
Future Transformation Display
Showing clear visual proof of your product's transformation โ using before/after narratives and outcome-focused imagery to build purchase intent fast.
Frictionless Trust Blocks
Strategic placement of reviews, testimonials, and social proof at key decision moments to remove buying hesitation and increase final-step conversion rates.
Our Core Expertise Areas
Google Ads
Search, PMax, YouTube & Shopping campaigns engineered for high-intent lead capture and profitable conversion.
Meta Ads
Facebook & Instagram campaigns with structured creative testing, CAPI integration, and full-funnel retargeting sequences.
Full-Funnel Strategy
TOFU to BOFU frameworks that build audience, nurture intent, and drive conversions across every campaign stage.
Brand Strategy
Positioning, messaging architecture, and competitive differentiation that makes every ad campaign work harder.
Creative Storytelling
Hook testing, Reels briefs, and UGC-style ad production guided by data and consumer psychology frameworks.
CRO & Landing Pages
Funnel audits, heatmap analysis, A/B testing, and landing page optimisation that converts more of what ads already send.
Analytics & Tracking
Server-side tracking via Stape.io, Meta CAPI, GA4, and Enhanced Conversions as a standard baseline for every client.
Growth Consulting
Strategic consulting on pricing, positioning, offers, and go-to-market plans that make the entire marketing system work.
The Full-Funnel Framework We Build For Every Client
Every campaign we run is built on a structured TOFU โ MOFU โ BOFU framework. No cold audience gets a hard sell. Every stage has a specific job โ and every rupee is allocated with intent.
Awareness & Discovery
Cold Audience Reach
Interest & Consideration
Hook Creative Layer
Lead Capture
Value Exchange & Nurture
High-Intent Retargeting
Urgency & Social Proof
Conversion Events
Profitable Customers
See The Difference In Real Numbers
Traditional Agency vs Profit Niti
| Execution Vector | โ Profit Niti | โ Traditional Agency |
|---|---|---|
| Account Management | Handled directly by co-founders | Delegated to junior staff |
| Success Metric | MER, CAC:LTV, actual revenue | Platform ROAS (can be gamed) |
| Tracking Setup | Server-side CAPI + GA4 standard | Browser pixel only |
| Creative Strategy | Hook testing, 3โ5 variants/concept | One template, brand-led only |
| Reporting Cadence | Weekly, business-impact focused | Monthly, vanity metrics only |
| Funnel Approach | Full TOFUโMOFUโBOFU ownership | Bottom-of-funnel only |
| Contract Terms | Monthly retainer, no lock-in | 6โ12 month mandatory contracts |
From Zero To Scale: The Profit Niti Story
Profit Niti Founded In Surat
Dishant and Neel launch Profit Niti with a shared frustration: too many brands waste money on agencies that can't connect ads to business outcomes. First 3 clients onboarded in month 1.
D2C Apparel Brand Hits 5.2x ROAS
Our first scaled success โ taking a local apparel brand from โน40K to โน3L monthly Meta spend with a 5.2x ROAS. This became our first reference case study.
Server-Side Tracking Becomes Agency Standard
Following iOS14 signal degradation, we made Stape.io server-side tracking non-negotiable. Signal quality improved 40โ60% across Meta campaigns.
Real Estate And B2B Lead Gen Unlocked
Expanded into real estate and B2B โ bringing full-funnel frameworks to high-ticket, longer-cycle businesses. Delivered 400+ qualified leads for a developer in 60 days.
Full Agency Operating System Documented
Formalised SOPs, onboarding frameworks, creative testing protocols, and reporting templates into a scalable agency operating system.
50+ Brands ยท โน5Cr+ Ad Spend ยท Going Global
Managing campaigns across India and internationally in e-commerce, real estate, EdTech, healthcare, and SaaS. Building toward 200 brands by 2027.
Proof Over Promises
Scaling From โน50K To โน4L Monthly Ad Spend
1.8x ROAS stagnation, severe creative fatigue, browser pixel degradation post-iOS14, and a โน450 CPL making scaling unprofitable. Needed a complete rebuild, not tweaks.
- Rebuilt Meta campaign architecture (IBO + CBO hybrid)
- Introduced UGC-style Reels with 5 hook variants tested
- Deployed server-side CAPI โ EMQ went 54% to 91%
- Implemented full TOFU-MOFU-BOFU retargeting sequences
B2B Fintech Cuts CPL By 52% With Google Restructure
โน2,200 CPL from a chaotic Google Ads account with 4 campaign types competing for the same keywords, no negative keyword list, and PMax cannibalising branded search.
- Full restructure: Branded / Non-branded / Competitor separation
- 600+ negative keyword master list built from scratch
- Performance Max with tightly controlled audience signals only
- Google Enhanced Conversions + GA4 deep integration
Powered By Best-In-Class Tools
Verticals We Scale Comfortably
8 Reasons Brands Choose And Stay With Profit Niti
Server-Side Tracking
Stape.io CAPI, Enhanced Conversions, and GA4 integration deployed as a baseline setup on client accounts to bypass iOS14 tracking pixel degradation.
MER-First Reporting
Marketing Efficiency Ratio tracking protocols focus directly on true month-over-month revenue pipelines that route directly into actual corporate bank balances.
Creative Testing System
Deploying 3-5 structural hooks per direct response asset with an integrated winning variable budget flow strategy to manage ad fatigue.
Full-Funnel Ownership
Complete strategic funnel deployment linking cold top-of-funnel discovery layouts straight into urgency-triggered warm conversion paths.
Weekly Sprints
Bid targets, micro budget allocations, and negative exclusions mapped across dynamic 7-day windows rather than outdated monthly performance charts.
Founders Direct
Direct communication architecture managed without account executives. Critical architectural adjustments are run natively by agency leadership.
India Market Expert
Deep foundational alignment with regional Tier 2/3 consumer behaviors, localized ad asset positioning, and seasonal consumption cycles.
No Lock-In Contracts
Operating transparently over monthly rolling retainers. Client accounts continue retention based entirely on predictable campaign execution.
Questions Every Smart Brand Should Ask Before Hiring An Agency
We are based in Surat, Gujarat, India. We operate as a fully remote agency and serve clients across India, UAE, UK, US, and Southeast Asia. Location has not stopped us from delivering international-standard results for any client.
The first 7 days are audit and setup. Campaigns go live by Day 14โ18. Initial optimisation signals appear in the first 3 weeks. Meaningful CPL and ROAS improvements are typically visible by Day 45โ60.
We build a custom measurement framework for each client that includes MER (total revenue divided by total ad spend), CAC tracked via CRM or backend data, lead-to-sale conversion rates, and GA4 assisted conversion paths.
Yes โ and our approach is substantially different. B2C focuses on short purchase cycle conversion, volume creative testing, and ROAS optimisation. B2B focuses on intent-based Google Search, LinkedIn-informed Meta audiences, and longer retargeting windows.
The audit is a structured 45-minute analysis of your current ad account, tracking setup, landing pages, and business goals. You receive a written report with your top 3 budget leaks, tracking gaps, and a prioritised action plan. Delivered within 5 business days.
Completely. We keep our client roster intentionally compact so that every strategy decision, audience setup, creative review, and budget call is handled directly by Dishant or Neel. You will never be handed off to a junior team member.
"We reject agency fluff. Your business capital deserves deep strategic discipline, complete data transparency, and a team that connects every ad rupee directly to profitable, measurable, scalable revenue growth โ not vanity metric screenshots."
Ready To Stop Guessing And Start Growing?
Book a free 30-minute Growth Audit call. We will diagnose your biggest marketing leaks, show you what a proper performance system looks like, and tell you honestly if we are the right fit for your brand.
- Get your custom metrics scorecard displaying real backend customer acquisition costs (CAC).
- Isolate your top 3 severe revenue leaks inside your active ad platform setups within 5 business days.
- Consult directly with our co-founders to map a verified full-funnel media deployment matrix.
- Obtain complete, transparent multi-channel baseline optimization strategies zeroed onto your business targets.
- Review real, un-siloed Marketing Efficiency Ratio milestones completely free of sales pitch fluff.